Roots Sustainability
The full identity, company profile and website for an ESG, sustainability and climate advisory.

- Client
- Roots Sustainability
- Where
- Gurugram
Roots Sustainability is an ESG, sustainability and climate advisory. We built the brand from scratch: the logo, colours and type, a business card, brand guidelines and a company profile. We also designed and built its website at rootssustainability.com.
Our approach
The identity is a tree-in-a-circle roundel with the ROOTS wordmark, in navy and blue with a leaf green kept for the mark, set in Poppins only. The same system runs through the brand guidelines, the company profile and the website, which organises the advisory into five connected practices.
What we did
- Logo and brand identity
- Brand guidelines
- Business card
- Company profile
- Website design and build
- Brand identity
- Brand guidelines
- Business card
- Company profile
- Website





