Hempistani
A rebrand for Hempistani, led by a new brand ambassador, Hemp Baba.

- Client
- Hempistani
Hempistani is a hemp brand. We gave it a new look: a fresh colour palette and Hemp Baba as brand ambassador. He carries the brand through social posts and a Welcome to Hempistan key visual.
The brief
Rebrand Hempistani with a new character, palette and social look.
Our approach
A bucket-hatted ambassador, Hemp Baba, sits at the centre. A palette of cream, green, orange, yellow and blue sits beside him in the rebrand deck, and illustrated and painted styles run through the posts.
What we did
- Rebrand and new colour palette
- Brand ambassador character, Hemp Baba
- Welcome to Hempistan key visual
- Social posts
- Rebrand
- Hemp Baba character
- Key visual
- Social posts





